Artificial intelligence is transforming industries across the globe, and tourism is entering a new era of innovation. Leading this transformation is Explurger, India’s homegrown travel technology company, with NiVU—its next-generation AI-powered tourism companion designed to make travel more intelligent, immersive, and accessible.
In a landmark three-year strategic partnership with the Andhra Pradesh Tourism Development Corporation (APTDC), Explurger is helping build India’s first AI-led tourism state, setting a new benchmark for smart, technology-driven visitor experiences.
Explurger Joins Hands with Andhra Pradesh Tourism
Explurger has signed a landmark three-year strategic partnership with Andhra Pradesh Tourism to deploy NiVU AI across the state’s major heritage sites, pilgrimage centres, and tourist destinations.
The initiative is one of India’s most ambitious AI-powered tourism projects and is expected to position Andhra Pradesh as a global leader in intelligent destination management and digital visitor experiences.
Tourism, Culture and Cinematography Minister Kandula Durgesh announced the partnership on July 7, 2026, stating that Andhra Pradesh will become the first state in India to introduce an AI-powered tourism guide across its destinations.
The Memorandum of Understanding (MoU) was signed by Jitin Bhatia, Founder & CEO of Explurger, in the presence of Special Chief Secretary Ajay Jain, Andhra Pradesh Tourism Authority (APTA) CEO AAL Padmavathi, and other senior government officials.
For Explurger, this collaboration marks another significant milestone in its mission to transform how people discover, experience, and connect with destinations.
Meet NiVU: Explurger’s AI-Powered Tourism Companion
NiVU is Explurger’s advanced AI-powered travel assistant, designed to make every journey smarter, more engaging, and effortless.
Visitors simply scan a QR code installed at participating tourist attractions—without downloading an app—and instantly interact with NiVU through natural voice or text conversations.
Supporting more than 130 languages, NiVU provides:
- Historical facts and cultural stories
- Monument and temple information
- Local legends and heritage insights
- Nearby attractions and hidden gems
- Food and shopping recommendations
- Travel tips and personalised guidance
- Real-time visitor assistance
Whether exploring a centuries-old temple, a scenic beach, a Buddhist heritage site, or a cultural landmark, NiVU becomes a personal AI travel guide available anytime.
Breaking Language Barriers with AI
Language has long been one of the biggest challenges for travellers, especially when exploring unfamiliar destinations.
NiVU removes that barrier by allowing visitors from India and around the world to ask questions in their preferred language and receive instant, accurate responses. From international tourists to domestic travellers, everyone can enjoy a seamless, personalised tourism experience.
Building a Smarter Tourism Ecosystem
NiVU is far more than a digital guide.
It creates a complete AI-powered tourism ecosystem that benefits both visitors and tourism authorities.
While travellers enjoy immersive, personalised experiences, Andhra Pradesh Tourism gains access to a real-time analytics dashboard that provides insights into visitor engagement, language preferences, popular attractions, and emerging tourism trends. These data-driven insights will help improve destination planning, visitor services, and future tourism development across the state.
Transforming the Andhra Pradesh Tourism Experience
Home to magnificent temples, Buddhist heritage sites, pristine beaches, waterfalls, caves, hill stations, wildlife sanctuaries, and vibrant cultural landmarks, Andhra Pradesh offers extraordinary experiences for every traveller.
With NiVU, visitors can simply ask:
- What is this monument famous for?
- Who built this temple?
- What legends are associated with this place?
- What are the best nearby attractions?
- Which local dishes should I try?
- What’s the best time to visit?
Instead of searching multiple websites or reading lengthy information boards, travellers receive instant, conversational answers that bring every destination to life.
A Landmark Three-Year Rollout
The first phase of the project will cover key flagship tourism destinations before expanding to more than 100 heritage, cultural, and pilgrimage sites over the next three years.
This phased rollout will create one of India’s most advanced AI-powered tourism networks, making Andhra Pradesh a national benchmark for smart tourism and digital destination experiences.
Explurger’s Vision for the Future of Travel
At Explurger, technology has always been about enriching real-world experiences rather than replacing them.
From helping travellers capture memories and connect with fellow explorers to introducing AI-powered destination discovery through NiVU, Explurger continues to redefine how people experience travel.
This landmark partnership reflects the company’s vision of creating intelligent tourism experiences where innovation enhances every journey.
The Future of AI Tourism Starts Here
As destinations around the world embrace AI-driven experiences, Andhra Pradesh is taking a pioneering step by becoming India’s first AI-led tourism state.
With NiVU at its core, Explurger is transforming the way travellers explore heritage, culture, and destinations—making every journey more intelligent, immersive, and personalised.
This partnership is more than a technological milestone; it sets a new benchmark for the future of tourism, where artificial intelligence and cultural heritage come together to create richer, smarter, and more meaningful travel experiences.
Check out: Featured in Top Publications
Explurger’s landmark partnership with Andhra Pradesh Tourism and the rollout of NiVU AI across 100+ tourist destinations has been featured by leading national publications. The coverage highlights how Explurger is powering Andhra Pradesh’s journey toward becoming India’s first AI-led tourism state through multilingual, QR-based AI travel assistance.
Read the coverage:
- The New Indian Express – Click here
- The Hindu – Click here
- The Times of India – Click here
