Explurger’s NiVU is expanding AI-powered tourism across Andhra Pradesh, Goa and Delhi, creating a location-aware digital layer that helps travellers discover destinations, access local information, navigate attractions and receive personalised travel recommendations. Through NiVU AI Boards and QR-enabled digital touchpoints, visitors can interact with an AI travel assistant directly from physical tourism locations.
Key Takeaways
- Explurger is expanding its NiVU AI tourism platform across Andhra Pradesh, Goa and Delhi.
- Andhra Pradesh’s programme targets 100+ tourism and heritage sites over three years.
- The first phase in Andhra Pradesh targets 30 major tourism sites.
- Goa is receiving around 150 NiVU AI Boards across Candolim.
- Delhi’s rollout includes a NiVU AI Board at Dilli Haat.
- NiVU supports 130+ languages.
- Travellers can use NiVU for destination information, recommendations, navigation, weather insights and multilingual assistance.
- NiVU connects physical tourism infrastructure with conversational AI.
What Is NiVU and How Does It Work?
NiVU is Explurger’s AI-powered travel companion designed to make destination discovery more interactive, contextual and accessible. It connects physical tourism locations with conversational artificial intelligence, allowing travellers to access useful information while exploring a destination.
Through NiVU AI Boards, travellers can scan a QR code and interact with the AI assistant to discover destination stories, local attractions, food recommendations, navigation support, weather information and other travel-related insights.
Unlike traditional tourism information boards that provide fixed information, NiVU is designed to respond to individual traveller questions and travel intent.
How Is AI Transforming Tourism in India?
Artificial intelligence is creating new opportunities for tourism by making destination information more personalised, accessible and interactive.
Instead of relying on multiple websites, maps or static signboards, travellers can use conversational AI to ask questions about a destination and receive contextual information based on what they want to explore.
AI-powered tourism can help visitors:
- Discover nearby attractions
- Learn about local history and culture
- Find restaurants and local experiences
- Navigate between destinations
- Access weather information
- Translate information into their preferred language
- Discover lesser-known attractions
- Get personalised travel recommendations
Explurger’s NiVU is bringing this approach into physical tourism environments across multiple Indian destinations.
NiVU’s AI-Powered Tourism Expansion Across India
Explurger is expanding NiVU across destinations with very different tourism ecosystems. Andhra Pradesh brings heritage, pilgrimage and cultural tourism, while Goa combines beaches, nature, nightlife and local experiences. Delhi offers a mix of historical landmarks, culture, food, shopping and urban tourism.
Andhra Pradesh: AI-Powered Tourism Across 100+ Sites
Andhra Pradesh represents one of the most ambitious deployments of NiVU to date.
Explurger has entered into a three-year strategic partnership with Andhra Pradesh Tourism Development Corporation (APTDC) to develop an AI-enabled tourism ecosystem powered by NiVU.
The programme is designed to progressively introduce AI-powered visitor assistance across major tourism and heritage destinations in Andhra Pradesh.
The first phase focuses on 100+ flagship heritage and tourism sites, with the initial year targeting deployment across 30 major sites. The programme is planned to expand across additional tourism assets during the second and third years.
With NiVU, visitors can interact with destinations through an AI layer that provides contextual information, local stories, recommendations and travel assistance in their preferred language.
130+ Languages for Multilingual Tourism
One of NiVU’s key capabilities is multilingual travel assistance.
The platform supports 130+ languages, helping make destination information more accessible to domestic travellers from different parts of India as well as international visitors.
For tourism authorities, multilingual AI assistance can provide a consistent digital information layer without requiring every physical destination to maintain extensive multilingual signage.
The Andhra Pradesh model also introduces a commercially sustainable approach through commercial branding rights, allowing the programme to be implemented without direct budget impact on the tourism ecosystem.
The partnership reflects a broader shift from conventional tourism infrastructure towards intelligent tourism infrastructure, where physical tourist sites can become interactive information points.
Goa: 150 NiVU AI Boards Across Candolim
Following the Andhra Pradesh rollout, Goa has emerged as another important destination for NiVU.
Around 150 NiVU AI Boards are being installed across key locations in Candolim, creating a connected network of AI-powered tourism touchpoints.
The rollout brings NiVU to prominent attractions and visitor areas including:
- Fort Aguada
- Lower Fort Aguada
- Sinquerim Beach
- Candolim Mangrove Boardwalk
- Candolim Beach
- Statue of Abbé Faria
- Shanta Durga Temple
- Aguada Lighthouse
Travellers can scan a NiVU AI Board and begin a conversation about the destination.
Instead of relying only on conventional signboards or static travel information, visitors can access dynamic assistance covering local attractions, hidden gems, food recommendations, destination stories, navigation and other contextual travel information.
For Goa, this creates an opportunity to make destinations beyond the conventional tourist circuit more discoverable and encourage visitors to explore neighbourhoods, cultural landmarks, local experiences and lesser-known attractions.
The Goa deployment reinforces Explurger’s vision of making AI part of the physical travel experience, rather than limiting AI to a feature inside a travel application.
Delhi: NiVU AI Board at Dilli Haat
With its expansion into Delhi, NiVU is bringing its AI-powered tourism vision to one of India’s most historically significant and widely visited destinations.
The rollout includes the installation of a NiVU AI Board at Dilli Haat, creating an interactive digital gateway for visitors exploring Delhi’s culture, crafts, cuisine and local experiences.
Delhi combines centuries of history with contemporary culture, food, shopping, architecture and entertainment. For travellers, navigating such a diverse destination can involve switching between multiple sources of information.
NiVU is designed to simplify this discovery journey by creating an AI-powered digital layer around physical destinations.
At Dilli Haat, visitors can scan the NiVU AI Board to discover information about the destination, explore its cultural significance, find nearby attractions and access contextual travel recommendations.
The integration brings AI-powered assistance directly to a destination known for showcasing India’s diverse handicrafts, handlooms, regional cuisines and cultural traditions.
What Can Travellers Do With NiVU AI Boards?
NiVU AI Boards are designed to connect physical tourism locations with conversational AI.
After scanning a QR code, travellers can use NiVU to:
- Ask questions about a destination
- Learn about historical and cultural landmarks
- Discover nearby attractions
- Find local food and experiences
- Get navigation assistance
- Check weather information
- Translate travel information
- Discover hidden gems
- Explore destination stories
- Receive contextual travel recommendations
This transforms a traditional information board into an interactive travel discovery point.
NiVU vs Traditional Tourism Information Boards
Traditional tourism boards generally provide fixed information about a location. NiVU takes this model further by introducing a conversational layer that can respond to different traveller needs.
A visitor interested in history may ask about a monument’s origins. Another traveller may want to know where to eat nearby. Someone else may want directions to the next attraction.
The information experience can therefore adapt to the traveller rather than presenting identical information to every visitor.
This shift from static information to conversational destination discovery is central to Explurger’s AI tourism strategy.
How Does NiVU Support Multilingual Tourism?
NiVU supports 130+ languages, allowing travellers to interact with the tourism ecosystem in languages they are comfortable using.
India’s tourism ecosystem serves visitors from different states, regions and countries, making language accessibility particularly important.
Multilingual AI assistance can help domestic travellers discover destinations in their preferred languages while also making tourism information more accessible to international visitors.
How Does NiVU Use AI to Improve Destination Discovery?
NiVU’s proposition extends beyond answering basic destination questions.
Built within Explurger’s travel-focused ecosystem, NiVU is designed around contextual travel intelligence and traveller intent.
Explurger’s community includes more than 22 million explorers across 75+ countries, creating a travel-focused ecosystem around destination discovery and traveller interests.
NiVU brings capabilities including:
- Instant text and voice translation
- Real-time weather insights
- Smart navigation support
- Intent-based recommendations
- Destination discovery
- Local information
- Contextual travel assistance
The objective is to make AI useful at the exact moment a traveller needs it—while standing at a destination, planning the next stop or searching for something beyond the conventional tourist route.
NiVU as Intelligent Tourism Infrastructure
The future of tourism infrastructure may extend beyond physical signboards, maps and information centres.
NiVU introduces the concept of an AI-enabled tourism layer where physical destinations can connect travellers to conversational digital assistance.
A NiVU AI Board can act as a bridge between:
Physical destination → QR interaction → AI conversation → personalised travel discovery
This model can be adapted to heritage sites, beaches, markets, museums, cultural destinations, religious sites and urban tourism locations.
What Does NiVU Mean for Tourism Boards, Businesses and Brands?
AI-powered tourism also creates new opportunities for tourism authorities, local businesses and brands.
Tourism boards can use intelligent digital touchpoints to communicate destination stories directly to visitors.
Local businesses can potentially become part of travellers’ discovery journeys through relevant recommendations and destination experiences.
Brands can also participate through destination-focused commercial partnerships while travellers receive more contextual and useful information.
Explurger’s approach therefore positions NiVU not only as a consumer-facing AI travel assistant, but also as a potential destination technology layer connecting tourism authorities, travellers, local experiences and brands.
Explurger’s Vision for AI-Powered Tourism in India
For Explurger, NiVU represents more than another AI feature.
The company is building a model where artificial intelligence, tourism infrastructure and traveller behaviour intersect.
The expansion across Andhra Pradesh, Goa and Delhi demonstrates how the same AI tourism infrastructure can be adapted to different destination environments.
Andhra Pradesh brings heritage, pilgrimage, coastline and cultural tourism.
Goa brings beaches, local experiences, nightlife, heritage and nature.
Delhi brings history, monuments, food, culture, shopping and a complex urban tourism ecosystem.
Across these destinations, the common requirement remains the same: travellers need information that is timely, contextual, accessible and relevant to where they are.
NiVU aims to provide that layer.
From Andhra Pradesh to Goa and Delhi—and Beyond
The expansion across Andhra Pradesh, Goa and Delhi signals another step in Explurger’s broader AI tourism journey.
As more destinations adopt intelligent tourism infrastructure, the physical travel experience could increasingly become connected to conversational AI—allowing travellers to ask questions, discover stories, navigate destinations and find experiences in real time.
Explurger’s ambition is to make that transition practical through NiVU.
From the heritage landscapes of Andhra Pradesh to the beaches and cultural experiences of Goa and the historic heart of Delhi, NiVU is building a common digital layer across very different travel environments.
The next generation of tourism may not simply tell travellers where to go. It may understand where they are, what they want to experience and what they can discover next.
With NiVU, Explurger is positioning itself at the intersection of AI, travel technology and intelligent tourism infrastructure.
