Jaipur, August 20, 2026: Jaipur is hosting an important international tourism discussion as India holds the second BRICS Tourism Working Group Meeting under its 2026 BRICS Chairship on August 19–20.
Hosted by the Ministry of Tourism, Government of India, and chaired by Tourism Secretary Bhuvnesh Kumar, the meeting brings together tourism representatives from BRICS member countries to discuss how nations can make international travel more seamless, sustainable, technology-driven and traveller-friendly.
The discussions focus on four key areas: Artificial Intelligence and tourism, sustainable and responsible tourism, tourism skilling and capacity building, and tourism exchanges and seamless travel facilitation.
Quick Answer: What Is the BRICS Tourism Meeting in Jaipur 2026?
The BRICS Tourism Working Group Meeting 2026 is a two-day meeting being held in Jaipur on August 19–20, 2026, as part of India’s BRICS Chairship.
The meeting focuses on strengthening tourism cooperation between BRICS countries through:
- Seamless travel and better tourism facilitation
- Artificial Intelligence and emerging technology
- Sustainable and responsible tourism
- Tourism skilling and capacity building
- Tourism exchanges and international cooperation
The outcomes of the working group meeting will feed into the BRICS Tourism Ministers’ Meeting in Jaipur on August 21–22, 2026.
What Are the Key Priorities of the BRICS Tourism Working Group Meeting?
The Jaipur meeting has identified four major areas for cooperation among BRICS countries.
1. Seamless Travel and Tourism Facilitation
One of India’s key priorities is making travel between BRICS countries easier and more convenient.
International tourism has become increasingly digital, but travellers can still face challenges related to connectivity, travel procedures, visitor services and differences in tourism infrastructure.
The discussions in Jaipur are therefore exploring how BRICS countries can improve connectivity, strengthen tourism exchanges and facilitate smoother cross-border travel.
For travellers, the objective is simple: fewer barriers, better connectivity and a more seamless travel experience.
2. Artificial Intelligence and Tourism
Artificial Intelligence (AI) and tourism is another major priority under India’s BRICS tourism agenda.
AI is already changing the way travellers discover destinations, plan trips and access information during their journeys.
From personalised recommendations and itinerary planning to digital travel assistance, emerging technologies are becoming an increasingly important part of the tourism ecosystem.
The BRICS discussions are examining how countries can use AI and emerging technologies responsibly while ensuring tourism services remain accessible, useful and traveller-focused.
How Can AI Change the Future of Tourism?
AI can influence several stages of the travel journey, including:
- Destination discovery
- Travel planning
- Personalised recommendations
- Itinerary creation
- Real-time travel information
- Digital visitor services
- Multilingual tourism assistance
The focus on AI at the BRICS Tourism Working Group Meeting reflects the wider transformation taking place across the global travel industry.
Why Is Sustainable Tourism Important for BRICS Countries?
Sustainable and responsible tourism is another central theme of the Jaipur meeting.
As destinations experience increasing visitor numbers, tourism development needs to balance economic growth with the protection of local communities, cultural heritage and natural resources.
BRICS countries represent a diverse collection of destinations, ecosystems, cultures and heritage sites. Greater cooperation could help these countries develop tourism models that support local communities while protecting important natural and cultural assets.
The emphasis is therefore shifting from simply attracting more visitors to creating responsible and sustainable tourism growth.
Why Is Tourism Skilling Important?
The tourism industry depends heavily on a skilled workforce, including guides, hospitality professionals, destination managers, travel service providers and tourism administrators.
As traveller expectations and technology continue to evolve, tourism workers also need new skills.
The tourism skilling and capacity-building discussions in Jaipur aim to encourage greater cooperation, knowledge-sharing and development of tourism capabilities across BRICS countries.
A stronger tourism workforce can ultimately contribute to better visitor experiences and higher-quality tourism services.
When Is the BRICS Tourism Ministers’ Meeting 2026?
The BRICS Tourism Ministers’ Meeting 2026 is scheduled to take place in Jaipur on August 21–22, 2026.
The ministerial meeting will build on the discussions and outcomes of the BRICS Tourism Working Group Meeting held on August 19–20.
It is expected to provide greater political momentum to the tourism priorities being discussed under India’s 2026 BRICS Chairship.
Why Is Jaipur Hosting the BRICS Tourism Meetings?
Jaipur provides an important cultural and heritage setting for the BRICS tourism discussions.
During their visit, delegates are also expected to experience some of the city’s major attractions through technical visits, including Hawa Mahal, City Palace and Amber Palace.
The visits also highlight Jaipur’s position as one of India’s major heritage tourism destinations.
What Could the BRICS Tourism Discussions Mean for Travellers?
Although the BRICS tourism discussions are taking place at a policy level, their long-term impact could be visible to everyday travellers.
Greater cooperation between BRICS countries could contribute to:
- Easier international travel
- Better tourism connectivity
- Improved digital travel services
- Stronger tourism exchanges
- Better-trained tourism professionals
- More sustainable tourism practices
- Greater use of responsible AI in travel
If these initiatives translate into practical cooperation, travellers could eventually experience a more connected and convenient tourism ecosystem across BRICS destinations.
India’s Vision for the Future of BRICS Tourism
The Jaipur meetings highlight India’s broader vision of using tourism as a bridge between countries, cultures and communities.
Under India’s 2026 BRICS Chairship, the focus on seamless travel, artificial intelligence, sustainability and tourism skills reflects some of the biggest changes taking place in the global travel industry.
For travellers, the message from Jaipur is clear: the future of international tourism is expected to be more connected, intelligent, sustainable and traveller-friendly.
As Jaipur hosts tourism representatives and ministers from across the BRICS grouping, the discussions could help shape how member countries cooperate on tourism in the years ahead.
