Morocco is seeing a sharp rise in visitors from India, with tourist arrivals up 224 per cent compared to 2019. What’s interesting is not just the scale of the growth, but how steadily it has built up. This isn’t a sudden spike or a one-season trend. Morocco is slowly finding a place on the Indian traveller’s map.
For years, the country sat on the edges of Indian travel conversations—spoken about, rarely booked. That seems to be changing. Travel agents say enquiries have moved from curiosity-driven questions to actual itineraries, budgets, and confirmed plans. More Indians are now looking at Morocco not as an exotic add-on, but as a standalone holiday.
Part of the appeal lies in how different the experience feels. The old cities, desert landscapes, local markets, food, and architecture offer something far removed from the usual European circuit or beach-heavy itineraries. For Indian travellers who have already done the familiar routes, Morocco feels fresh without being intimidating.
Another noticeable shift is the rise in destination weddings and corporate incentive travel. Wedding planners are scouting heritage properties, riads, and desert camps, while companies are looking at Morocco for incentive trips that feel special but manageable. These segments are adding volume beyond regular leisure travel.
Better air connectivity has helped, but so has the work done behind the scenes. The Moroccan National Tourism Office has been more active in the Indian market, spending time with tour operators and travel companies, helping them understand how to sell the destination and what kind of traveller it suits.
This growth is also part of a larger story. Morocco’s overall tourism numbers have been climbing, and Indian travellers are joining that upward curve. As confidence in long-haul travel grows, Indians are increasingly choosing destinations that offer culture, depth, and experience rather than just familiar landmarks.
For now, Morocco’s rise among Indian travellers feels organic. It hasn’t been pushed loudly, but it has been noticed. And if current travel patterns hold, this is one destination that’s likely to see Indian travellers returning—not just arriving for the first time.
