Innovation in everything that we do is being driven by technology, including what we do on the internet. From social networking to our online searches, Artificial Intelligence assumes an undeniably significant role in studying our behaviour on digital media platforms and beyond.
The greater part of the decisions we make in our day-to-day lives is mostly guided by AI-driven recommendations on our cell phones, personal assistants, chatbots, social network, or other AI technologies.
Over 3.8 billion people are actively scrolling through one or the other social media platform such as Snapchat, LinkedIn, or YouTube at any given point of time. All these people and their conversations, searches, likes, dislikes, and more, are being thoroughly read to enable the machine to comprehend their preferences. The data collected helps these platforms offer relevant experiences customised for the user after studying their online behaviour, thus, saving time and energy.
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